Privacy Policy


a. The domain including any web-pages, thereof is the web-site (“Website”) of Caelum (hereinafter “Caelum”, “we”, “us” or “our”) having its registered office at G-202, Serenity Complex, Oshiwara, Andheri (W), Mumbai – 400 102

b. Caelum is sensitive to privacy issues on Internet and therefore considers it important to inform the manner in which Caelum receives the information from the visitor (hereinafter “you” or “your”) who visits the Website. Please read this privacy policy including any amendments or revised versions thereof (“Privacy Policy”) and if you have any questions or concerns regarding Privacy Policy please feel free to send an e-mail at



a. This Privacy Policy applies exclusively to this Website with immediate effect and by visiting our Website you agree to be bound by this Privacy Policy.

b. This Privacy Policy is binding upon you on each occasion when you visit the Website including while (i) registering yourself on Website, (ii) undertaking any transaction on the Website, (iii) accessing blog page on the Website, (iv) transacting with Caelum etc.

c. This Privacy Policy does not apply to entities which are not managed, owned or controlled by Caelum or to the people who are not engaged, employed or managed by Caelum.



a. In order to browse our Website, you do not have to reveal your personally identifiable information. However, our web-servers will collect non-personally identifiable information such as IP address, browser versions, number of visits, time-spent on Website, products viewed, etc.

b. There may be occasions when our Website would require you to provide personally identifiable information including name, residential or other address, phone or mobile number, e-mail address, gender, bank account or credit card information, etc. For example: when you (a) send Caelum any feedback on any products; (b) seek consultation with Caelum (c) subscribe to Caelum’s news-letters, blog or receive any updates on special offers that are offered by Caelum; (d) inquire about Caelum’s products; (e) place a purchase order for any merchandise through the Website; (f) create/register an online-account with Caelum or subsequently update any information so provided; (g) conduct online surveys; (h) seek refund of any payment made, etc.

c. Please note that you are under no compulsion to provide your personal/non-personal information and any information provided by you is with your full consent, own volition, and desire to provide such information.

d. By accessing the Website or sharing information on the Website, you permit Caelum to use your information including personal or sensitive personal data/information as provided or may be provided to Caelum and stored by Caelum in electronic medium in connection with your visiting the Website or ordering products made available on the Website or availing any services from Caelum, etc. Thus in connection with the use of Website by you, Caelum is entitled to collect, store, analyze and even share your personal or sensitive personal data/information with its consultants, advisors or any third party to comply with the requirements of any applicable law or for any other lawful purposes.

e. For avoidance of doubt, Caelum is under no obligation to verify the source of your personal information or sensitive personal data/information and shall not be responsible for authenticity of the information provided by you. You may choose to withdraw this consent (unsubscribe) by writing an e-mail to the Caelum. However rendering of any assistance by Caelum is contingent upon your continued consent to Caelum’s usage of your personal information or sensitive personal data/information as aforesaid.



a. The information so collected enables Caelum to keep record of the number of visits, average time spent on the Website, various web-pages/ products viewed, etc. in order to improve the content of the Website and its functionality, analyze online data generated on Website to give personalized shopping experience to the visitor, improve order processing and delivery/shipping logistics, etc. and thus give the visitor an overall enriching experience on every visit.

b. Occasionally Caelum may also share with its associates, subsidiaries or reputable/trusted third parties some of the personally identifiable information to render various services to you. For example: (i) Caelum will have to share your mailing address or phone/mobile number with courier company to deliver goods ordered on the Website or any brochure/catalogues etc.; ii) Caelum may share the data with the suppliers to deliver the goods/merchandise ordered on the Website; (iii)Caelum may share the data generated on Website with software developers for improving the content and features of the Website or for targeted advertisement; (iv) if you register online on Website, Caelum may share your data with other reputable partners/trusted third parties who may provide you with products or services or any offers which you may find interesting.

c. Without prejudice to aforesaid, Caelum also reserves its right to disclose information in order to comply with order from any governmental, judicial or quasi-judicial authorities or pursuant to requirement of law, or when Caelum is legally advised or in order to protect Caelum’s rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

d. Caelum is the sole owner of the information collected through the Website. In the event we sell or transfer all or a portion of our business or assets or due to change in control or opt for a scheme of amalgamation or arrangement, consumer information may be one of the business assets that are transferred as part of the transaction. Should such a transaction occur then other business entity (or the new combined entity) will be bound to follow this privacy policy or similar policy with respect to your personal information.



a. A cookie is a tiny element of data that Website can send to your web browser, which may then be stored on hard drive of your mobile/computer. Cookie enables us to recognize you when you visit the Website or certain pages on the Website.

b. Caelum uses cookies to facilitate the online shopping process by showing you merchandise based on your preferences and provide you with a more personalized shopping experience. Cookies are also used to provide dynamic services to regular customers in an efficient and smart way.

c. Your browser can be set to not accept cookies from our Website, but this would restrict your use of the Website to a certain extent. Caelum assures you that cookies placed by Website in your browser do not contain any personal or private details and are free from viruses.

d. Aside above, Caelum may, from time to time, use any other software technology such as Google Analytics system for aforesaid purposes.



a. Caelum is committed to protecting the information received from you. Reasonable technical and management practices have been put in place to protect the confidentiality, security and integrity of information received from visitor on our Website and stored on our system. While we implement the above security measures on this Website, you should be aware that 100% security is not always possible and therefore should be careful while using a shared computer network of computer resource. You are requested to sign off from the Website when finished using a shared computer.

b. The Website redirects you to a payment gateway for making payment. The payment gateway site encrypts your personal information using secure socket layer technology to provide for the secure transmission of the information. For avoidance of doubt, it is clarified that Caelum does not have any access to the data keyed on payment gateway sites.

c. If you are a registered user with our Website, we suggest that you do not share your login-id or password with any person. We strongly recommend you to change your login password frequently.

d. While accessing Website if you observe any suspicious activity on the computer resource, you are requested to change your password immediately.

e. Please note that Caelum will never send you request e-mail or call you for sharing your password. If you receive any such e-mail or call requesting password, please inform Caelum representatives immediately by sending us an e-mail at

f. Our Website may provide links to other websites owned/controlled by third parties. While Caelum tries to link only to websites that share our high standards and respect for privacy, Caelum has no control over these websites and our Privacy Policy does not apply to these third party websites. It is clarified that Caelum is not responsible for the content or privacy policies employed by such third party sites and accordingly requests you to use discretion while visiting such links.



We are committed to protecting your Personal Data in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Data from unauthorized access, alteration, transmission and deletion. We ensure that the third parties who provide services to us under appropriate contracts, take appropriate security measures to protect your Personal Data in line with our policies



We keep the Personal Data we collect about you on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your Personal Data for those purposes and will make sure that your Privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Data that is no longer needed.



Our website may contain links to websites of other organizations. This privacy policy does not cover how that organization processes Personal Data. We encourage you to read the privacy policies on the other websites you visit.



a. We do not solicit any personal information from minors. If you have not completed 18 years of age, you are not authorized to use the Website.

b. Use of our Website is available only to persons who are competent to contract under the Indian Contract Act, 1872.

c. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permissions or from accessing material that is harmful to minors.



We understand that when you interact with Caelum, you have rights over your Personal Data. These rights involve providing reasonable steps to allow you to access your personal data, correct any errors among others. In the event that you are not satisfied with our response or have unresolved concerns, you can get in touch with us to resolve the issue by means of



By accessing this Website, you agree that the laws of India govern this Privacy Policy and courts at Mumbai alone shall have jurisdiction over any dispute that may arise between Caelum and you.



If you have any questions/grievances about this Privacy Policy, please contact us by sending letter to the attention of ‘Grievance Officer’ either to our registered office or by e-mail on



a. In case of a conflict in any terms of Privacy Policy, the decision of Caelum shall be final and concluding, and you irrevocably withdraw your right to make any claim or demur on this ground.

b. Please also read Terms and Conditions as set out on the Website. By accessing the Website, it shall be deemed that you have read the Terms and Conditions and this policy and the same are acceptable and binding upon you.